ABOUT

 

OOLALAY was started due to a rogue idea about a lack of girly football tops, after seeing girls everywhere always tucking them in to make them more flattering.

Despite not being a football fan I love football shirts as they have the most amazing sets of colours and combinations. I am trying to prove you can wear football shirts, regardless of whether you support a team or not, anywhere with any outfit and look cool and girly!

I do hope in the future to branch out from football shirts into all types of athleisure - let me know if you have any other ideas. As England shirts were trending due to Euros and football generally being around all year, I thought it might be a good business venture, so I got started on learning how to sew - this took a couple of months to get right!

I found a passion for making clothes, adding a pop of colour and making my designs, which is why I have stuck with hand-making them and not getting them manufactured. This way, I can genuinely say the shirts are made with a lot of love and care. Throughout this process, I have learnt a lot about who to create a successful business and develop my skills in design, marketing and managing a business - I cannot wait to learn more!

Each shirt here is unique and one of a kind!

After an immense amount of black coffee, a good selection of broken needles, trial and error in designs, an excessive amount of thread and miles of fabric, here is OOLALAY!!

Lots of love and bottoms up,

Livvy xx